W2 Event – Glasgow

On Thursday the infamous little store in the West End which was once the Comme Des Garcons Guerilla store, rebranded themselves as W2 and introduced their new menswear collection.

I attended the launch last week along with my fellow TF blogger: Street Style Photographer Elizabeth Lebaron to see what they had instore (quite literally)!

W2 is owned by David Mullane who is credited in the fashion industry for his work as the Merchandise Director at The Warehouse, Glassford Street, Glasgow: An Iconic Glasgow Style building where until the mid 90s was where the leading names in fashion designed were gathered.

The store does still stock the fantastic Comme Des Garcons but now also plays host to some amazing new lines from Margaret Howell and Adam Kimmel, as well as Comme Des Garcons Fragrance and Comme Des Garcons Play – Casual Street Wear for Male and Females alike.

CDG Fragrance

CDG Play

Introducing Margaret Howell:

This eponymous brand is quintessentially English with its luxury tweeds, twills and poplins yet the beautiful fabrics and high manufacturing quality seems more like yesteryear-UK than what we find on our high streets today. For 30 years Margaret Howell has expressed her love of simplicity and quality in fine clothes, which could be called the antithesis of fashion. It’s hardly surprising that 85% of her turnover comes from Japan.
Introducing Adam Kimmel:

It was in 2003, at the age of 23, that Adam forsook his architecture studies to focus on his debut menswear collection. He is a native New Yorker and much of the city’s artistic energy is evident in his work. His starting point for influence was the 1950s post-war creativity of artists like Willem de Kooning. Stockists include Collette in Paris, Bergdorf Goodman New York, 10 Corso Como in Milan and Dover Street Market in London and W2.

Speaking to Joey Villemont and Camille Le Houezec who designed the window display, they told us that they were deeply inspired by the latest CDG Fragrance ‘Wonderwood’ which became the basis for the display. The wood was collected nearby in Glasgow Green and strategically placed in the display to create such a dynamic feature in the window.



Both Joey and Camille are French Natives living in Glasgow and working as creatives in the Glasgow store. Check out more of their work at http://www.itsourplayground.com


The night proved to be a great success with Glasgow’s most fashionable in attendance!

Look who it is.. Heather and Elizabeth from TellusFashion

H x

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