Archive for February 23, 2011

Louise Gray Takes London Fashion Week By Storm.

London Fashion Week has brought us some famous labels over the years, and hasn’t let us down in 2011, where it has discovered some fresh new talent by the likes of Louise Gray. This week, Louise Gray is one of the NEWGEN winners for Autumn/ Winter 2011 for her catwalk show and her exhibition.

NEWGEN, which stands for British Fashion Council created New Generation, was created for London Fashion Week in 1993 to support emerging designer talent. For the past 18 years the scheme has some of the best British designers such as Julien McDonald, Matthew Williamson and Alexander McQueen, which only means one thing; Louise Gray is going to be huge!

Her Spring/ Summer 2011 collection is feminine and floaty complete with big prints and embellishment. Bright colours and textures are themed throughout all her designs, making them uniquely hers.

The Scottish designer first saw success after graduating with an MA at Central Saint Martins College in London when she was selected by Fashion East. She went on to exhibit three seasons there. She has also had collaborations with Cotton USA, Judy Blame, Nicholas Kirkwood, the Smiley Company and Crown Paint.

Here at Tellusfashion.com, we have already clocked on to her individual style and eagerly await her new designs. Watch out for forthcoming collections, where she plans on creating a jewellery brand amongst other pieces.

Images courtesy of London Fashion Week.


Felicity Brown’s Debut Collection is Set to be Huge.

The Fashion East new talent platform recently introduced us to the one to watch, Felicity Brown. Her collection of hand dyed, silk, ruffled dresses were inspired by a number of things including Japanese origami, Henri de Toulouse-Lautrec’s paintings of showy girls in dishevelled, provoking dresses, as well as her own study of flowers. The feminine dresses show off layers of delicate silks lovingly hand-dyed in blues, oranges and yellows on a cream base.

Felicity Brown was first spotted during her final university show, in which the collection was selected to be exhibited at Sotherby’s of London. She went on to design for Alberta Ferretti, Loewe, Mulberry and Lanvin before setting up her own label based in Brick Lane, London. Her 23 t-shirts collection  show off an array of bold prints, and one off designs, highly influenced by tribal designs from around the world. She told Vogue.com: “I like looking at tribal costumes from all over the world and the way tribes mark themselves,” she said. “I find that much more fascinating than minimal tailoring. I made each individual piece that forms each dress separately. At the last minute I smashed it all together and that was it.”

Felicity’s influences include works by Picasso, Bedouin women and costume. Fabric types, hand-dying and printing are amongst her signature designs.

Felicity Brown was one of the main newcomers at Fashion East, and Tellusfashion.com predict that her original designs will be huge news over the coming months.

Images courtesy of London Fashion Week.