It seems that nowadays, the fashion lookbook is heading for a new and more creative direction. Brands are seeking for new ways of communicating the essence of their collections through fashion filmography and TellusFashion are embracing it fully. It’s creating a new outlook on fashion communications and is a much more intriguing and inspirational way to enhance the collection.
Below are two of my favourite fashion films so far…
Marc Jacobs – SS11. A Film by Kalvin Lazarte. This one is so lovely and light-hearted. It really captures the essence of the collection.
Gareth Pugh Pitti – AW’11. A film by Ruth Hogben. This is stunning.
Karl Lagerfeld, best known for being creative director at three of the biggest fashion houses in fashion: Chanel, Fendi and his own label has made diet coke the new must have accessory.
The design is quintessentially directed towards us lovely ladies, with stars,dots and stripes on the pink and white bottles (seen below). However, we wont be able to get our hands on this new accessory until at least June. This is the second ‘collection’ Lagerfeld has designed for the limited edition bottle of diet coke and his predecessors included Marni and Roberto Cavalli.
Who would have thought fizzy juice could be so stylish?! Great idea don’t you think? TellusFashion are also loving the little Lagerfeld on the side too!
images courtesy of www.flickr.com