Fashion taken to new creative levels

It seems that nowadays, the fashion lookbook is heading for a new and more creative direction. Brands are seeking for new ways of communicating the essence of their collections through fashion filmography and TellusFashion are embracing it fully. It’s creating a new outlook on fashion communications and is a much more intriguing and inspirational way to enhance the collection.

Below are two of my favourite fashion films so far…

Marc Jacobs – SS11. A Film by Kalvin Lazarte. This one is so lovely and light-hearted. It really captures the essence of the collection.

 

Gareth Pugh Pitti – AW’11. A film by Ruth Hogben. This is stunning.

 

Heather

 

Sources: www.youtube.com

www.vimeo.com

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