Dip-Dye and crazy hair colour has plagued the catwalks for the last two seasons – note Louise Gray, Felder Felder, Jeremy Scott, Giles and Meadham Kirchhoff – and has naturally filtered down to the celebrities on the front rows – Drew Barrymore, we’re looking at you. Now, it has finally trickled down to the masses and we all have BLEACH salon to thank for that (TellusFashion bows in your presence) After a stint in Topshop Oxford Street flagship store’s basement during London Fashion Week, candy colour and gritty gradients have been exposed to experimental Fashionistas everywhere.
Love-child of 23 year old stylist and hair extraordinaire Alex Brownsell and agent and friend Sam Teasdale, BLEACH primarily set up their two-chair camp in popular Dalston nail salon, WAH! Nails – where they still hold residence – in September 2010. Through experimenting with a kaleidoscope of colours and methods, BLEACH has been famed for bringing the phenomenon of dip-dye to the cool and quirky. The creative BLEACH team offer a whole menu of hard-to-achieve-at-home styles; their famed Dip-Dyes, Super Bleaching and Gradient Colours. All of these treatments will only add to their created tribe of ‘bleachenders’. BLEACH have already worked on a collaboration with cult British hair brand, TIGI, combining their punky colours and aesthetic with Bed Heads styling prowess – with the product being used to quiff and tousle all styles created, standing the Dalston duo in good stead for their speedy rise to fashion-fame.
Don’t fancy doing anything drastic? Opt for some hair stencils, darling pink hearts or gothic navy crucifixes that BLEACH specially created for Topshop. Or how about a cheeky Dip-Dye treatment? What about darker roots to give that, “I don’t give a damn, but I do” attitude all the London girls possess? With BLEACH, the possibilities are endless. Check their blog out (http://bleachlondon.co.uk/) for all the latest hair colour trends, prices and inspirational images that will have you thinking that Frenchie from Grease is the biggest trend setter around.
Now what colour will match my outfit?