Archive for July 26, 2011

The First Online Fashion Show

Online Streaming of Burberry AW11

Fashion has become reliant on the internet a lot in recent years. We have seen the rise of online shopping, fashion blogging, and since early 2010, fashion enthusiasts have been able to get front row seats to the hottest fashion shows thanks to online streaming of the shows – some of the collections have even been available to purchase online directly after its launch! It therefore comes as no surprise that the next step would be to have an online fashion week.

The online fashion week will take place in December of this year, launched by British VOGUE.COM. The fashion week was inspired by Vogue’s Fashion’s Night In – an online fashion event which was held in aid of several charities. This years ‘Fashion Week’ will play host to a wide variety of brands, including many big high-street names. Many of the brands will take part by hosting exclusive fashion events throughout the week which will be covered on an online blog. The Online Fashion week will be about sharing exclusive fashion events and content which hasn’t been seen before to raise money for charity! It all sounds really exciting and TellusFashion can’t wait to find out more about it!!

However, if you can’t wait until December for the online fashion week, don’t worry – London Fashion Week SS12 is just around the corner. Check out the schedules for this September here: http://www.londonfashionweek.co.uk/catwalkschedule_SS12.aspx

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