Author Archive

Looking for international bloggers (UK applicants welcome to apply too) for the brand new TellusFashion Blog!

I, along with my colleagues at TF have formulated a unique super blog for our brand new website  in which different elements of the fashion blogging world are categorized into separate blog, but can all be accessed from a single point on the website. We have understood the importance of having not just one blog, but six subject focused fashion blogs to ensure our readers are fashion satiated! In recent years, bloggers have had a tremendous impact on the fashion community. Using the internet to build their own platforms and attract an audience, they have helped turn a once closed industry into a more dynamic and democratic global conversation, earning thousands of fans and followers in the process. And with the emerging bloggers we have been recruiting and will potentially recruit, they will not be under appreciated fashion visionaries but will ultimately help to set fashion trends in the future! We are in the process of recruiting bloggers in the UK, but would love to have some angles on fashion out of UK shores. So if you are ablogger out of the UK who is interested in blogging for us, have a browse of the categories you could potentially be writing for (If you are from the UK and want to apply, then you are also welcome, Im just hoping to reach out to the globe with this post!)

Celebrity style =
– Shop for the look: Write about a particular celebrity style, offering consumers the cheaper alternative on the high street. Source our designers where possible for this segment.
– Any news on established celebrity designers.
– Celebrity gossip related to fashion i.e. Kate Middleton wears Burberry, celebrity fashion faux pa etc.

Emerging fashion designers =
– Write about emerging designers not selling on TellusFashion. Giving them coverage could act as a great icebreaker in getting them onto our site. Would like one of our bloggers in this category to focus specifically on menswear. Also would like writers to update readers of any new collections from our tellusfashion designers.

General fashion news =
– Fashion news – Would like bloggers to write on business related news e.g. Topshop opens branch in Las Vegas/Waitrose introduces new fashion label.
– Blog information on notable upcoming fashion shows/events/workshops – Alerts consumers of these events, i.e. place, time, nature of event. Will also be the blog to inform consumers of events/news related to our TellusFashion designers

Streetstyle =
– Looking for 2-3 bloggers/photographers to supply us with a whole range of images of the latest trends on the street.
You will be applying for at least one of these specialised blogging categories (more if you can feasibly post on the days required) A run down of what we expect from you, regardless of the category you choose, including the perks are listed below. You may occasionally be suggested to write blog posts based on the blog managers recommendation.


–          Create and post at least two blog posts per working week.

–          Staying updated on fashion content related to the blog you have been assigned to

–          Communicate your ideas to us and coordinate together with the bloggers on your team.


–          An absolute minimum of one year’s experience as a blogger

–          A firm interest and knowledge on the fashion industry

–          Self motivated and creative

–          An engaging writing style

The Perks

–         Develop your writing skills

–         Showcase your work to a global fashion audience

–         Develop your networking and social skills

–         Gain important work experience

–         Develop team working skills

–        Enhanced job and career prospects. Over 70% of employers would hire a candidate with volunteering experience over someone who has never volunteered

As part of the recruiting process, in order to gain an understanding of how you write as a blogger, please write a blog piece of at least 200 words based on the category/s you are applying for. Also, feel free to forward links to some of you previous work, related to your chosen category. No references required, but a CV is an absolute must.

The position is unpaid for now. As a start up company, there are many opportunities that will arise along the way. We cannot make any promises or commitments at this stage, but we want to be as communicative and helpful to try and assist candidates in gaining work experience, knowledge and assist them in their development. Moreover, we want to ensure that you enjoy writing for us! It is all about having fun writing about your passion, and at the same time, developing and gets rewarded for it. Note: This is a work from home position.

Submit your applications to Upaul Chowdhury on


Grassroot Creativity

There’s always been a saying about how grass is much greener on the other side. This is evident with designer Hafsteinn Juliusson who has created   this eco friendly ring that combines gardening and jewellery. In order to keep your ring looking evergreen, make sure to water the ring every five weeks and store in a deep freezer helps to preserve the natural goodness. Tellusfashion loves this ring and we hope you like it too! If you want to go all the way, you can wear it with  a  grass pot necklace.



























Images from Haf by Hafsteinn Juliusson

Cool Britannia

London Factory Fashion is the uber cool label that products quirky graphical T-shirts for all shapes and sizes.  Inspired by the remarkable city of London, this label is the one to watch and  TellusFashion had a  chat with Dionne Lester  the brainchild behind the brand.

When did you realise you wanted to become a fashion designer? What made you decided to create your own fashion label?

I remember watching an old film when I was little called Mrs. Arris Goes to Paris and the fabulous Dior dresses and knew that I wanted to be in fashion. As the years went on my ideas of fashion evolved and I loved illustrating and re-inventing old garments. Working for prestigious companies like Erickson Beamon, ascension, and being around creative successful people, I knew that even though I enjoyed working for fashion houses, I deep down I wanted to have my own label.


What does fashion mean to you?

To me it’s about people embracing themselves and being totally confident with it. It doesn’t matter if you’re the most flamboyant dresser or someone who thinks less is more. If you wear it walking strong and tall that to me screams fashion.

What’s the best part of being a designer?

I really get to visualize anything I see or feel into my work. I’m a person who feels it is important to express yourself and show how you feel may it be in the art music or text. Luckily I am grateful that I have the gift to do it within my clothing and people like it enough to purchase it.  Also I love creating clothes that people feel they need to have in their wardrobe.


Who are some of your favourite designers?

 My most favourite at the moment is Jeremy Scott. I think he is totally at the top of his game for the garments and looks he creates. His stuff is bright, fun and incorporates today’s culture making his garments daring yet wearable. I also adore the greats such as Dior and Givenchy, Vivienne Westwood. They were the originals that made me love fashion so they will always have a close part to my heart.

Your designs are inspired by London’s architecture, society and people, what do you love about London and what makes it special?

 EVERYTHING! I truly believe London is one of the most creative places in the world. Its unbeatable diversity blended with its remarkable architecture, makes it an amazing breeding place for creativity. I’m just inspired all the time. It could be by the rude girls getting down to the dubstep, the dubsteps beats that make the speakers vibrate into ripples, the vibrant street graffiti. I guess I am lucky that I live in a city that filled with originality.


What are some of your fashion goals? Where do you see yourself in the next couple of years?

I definitely want to expand my brand into a collective. I am always on the lookout for people in the arts that are one the same wave length as London Factory, so that the collect will be known worldwide. I plan to collaborate with artists, photographers, dj’s, stylists, anything to do with art. I aim to have a collective that screams London style, creativity and diversity.

What advice would you give to someone who wants to pursue a career in fashion design?

Do what you want to do. Everyone’s interpretation of fashion is different so you are never wrong. As long as you learn the basic from the greats i.e. Dior, Jacques Doucet, Jean Patou, Cristobal Balenciaga you can then adapt it to anything you wish to produce.

Images from London Factory Fashion

Prices start from £5

Available from:

Fashion PR DIY Workshop


Rouge Noir PR is organising a free Fashion PR DIY Workshop for emerging fashion and jewellery designers.  The workshop will focus on practical PR skills and how fashion designers use media to benefit their business.


There will be a host of fantastic speakers, including TellusFashion’s director, Staffan Elfver! Book your place now at the following link:


Bring USB and/or your laptop, magazine you want to pitch, samples of your PR so far, look book. The next Fashion PR DIY Workshop with be in a Central London location (tbc) on the 3rd July 2011.

Wash & Fold

At TellusFashion, it’s time to get your dirty clothes and loose change  together with just half a cup of detergent and set the washing machine to just 30 degrees.  Virgine magazine has picked up on the laundry inspired trend  with this unusual yet creative dress made from Tide boxes worn by Valerie Avdeyeva and   styled by Hissa Igarashi. This concept has been done before in 2005 when US Vogue featured Lily Donaldson, Caroline Trentini and Gemma Ward getting their weekly washing done at their local laundromat  while wearing some gorgeous  dresses   styled by Edward Enninful . They end up causing havoc when a soap avalanche emerges and takes over  the place.  Paris Hilton sorted out her delicates during her visit to London   in the June issue of Tatler in 2009.  Washing clothes will never be the same again.








































































































The picture above are from FashionGoneRouge & ShoppingBlog

Table for Two

At dinner time, we usually sit around the table and ask family members to pass the peas or the stuffing. Tellusfashion has discovered that instead of eating  three square meals a day, now you can wear it on your finger. Canadian born jewellery designer   Sofia is the brainchild behind SouZouCreations based in Japan where she has been living for 13 years with her husband. She has made these amazing miniature food rings which are made out of many different types of plastic, glass and mental and finished off with an adjustable band.   The rings are made with attention to detail and creativity. There are various dishes to choose from and are also suitable for vegetarians such as a plate with bamboo shoots, carrots shaped like Japanese maple leaves and rice balls. If you feel like having an American-style breakfast opt for a floating pancake ring drowned in golden maple syrup with eggs and bacon as a side order. Curl up on the sofa with a nice cup of hot chocolate with cream and a jelly cookie or with a frozen ice cream sundae treat. The prices won’t pinch your purse and there are plenty of designs to choose from at her online store .

(The pictures above are from SouZou Creations)

Join us on Facebook & Twitter!

TellusFashion has a Facebook page which provides you with all the latest information from our designers, as well as feeds from our fantastic TellusFashion Blog, our Life in Travel Blog and content from our website. Our Twitter page, is THE place for all your fashion fixes. Includes fashion news from around the globe, feeds from our blogs, and any links to articles on our fantastic designers. So what are you waiting for? Join and follow TellusFashion. Go on, you know it makes fashion sense!