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Fashionality guest blogs on TellusFashion for New York Fashion Week

We’re very excited to have Eleni Sendona from Fashionality guest blogging for us during New York Fashion Week.

Make sure you keep your eyes glued to the TellusFashion blog from the 8th because Fashionality has promised us an exciting read. They told us: “Fashionality is going to attend most fashion parties, events and shows and provide you with many amazing photos, spicy gossips, runway and street fashion news as well as some videos.”

Fashionality is an English-language, Greek fashion and lifestyle blog which invites its readers to: “Enter the land of style and live a day-to-day fashionable experience, one that fills you up with wonderful images, real action photos, spicy or sophisticated comments, news and tips.”

Right now Eleni is sifting through invitations and organising her planner ready to brace the fashion craziness of Fashion Week and of course tell us all about it.

Let us know what you think of Fashionality’s blog by leaving a comment on her posts starting tomorrow.

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Kate Moss Is Married… & Check Out That Dress!

After we found out Kate Moss was set to be wearing  a dress designed by her close friend and fashion legend John Galliano, it was set to be the dress of the year in the fashion world. She arrived at the church in a silver Rolls Royce ready to marry her rockstar husband to be, Jamie Hince. She was joined in the car by her father and daughter and looked stunning as smiled for the cameras.

The supermodel tied the knot wearing a spectacular dress. The dress was perfectly body skimming and embellished in hundreds of crystals. It was simple and classic but yet so beautiful. Her lace veil was also embellised and topped with a gorgeous vintage style headband that went perfectly with her simple but pretty bouquet of white flowers.

The couple have now been said to be having a festival party, lasting three days behind the fashion icons mansion with guests such as Stella McCartney, Vivenne Westwood and Arcadia boss, Phillip Green. A real fashion festivity!

After the ceremony in Costwolds, the newlyweds simply beamed as they posed with their 15 bridesmaids, including her daughter, Lila Grace. Her husband opted for a light blue YSL suit and of course, added his inner rock star with a pair of sunglasses!

By Danielle Jennings

(Picture 1 from Vogue.com and Picture 2 from Daily Mail.com)


Today’s item: Akkula Skirt by Kamola

Today’s must-have straight from the TellusFashion shop is the super edgy “Akkula Skirt” with stingray detailing from UK brand Kamola.

“Designer Kamola Malikova, graduated from one of Europe’s top fashion institutions, ‘Istituto Marangoni’ followed by a course at London College of Fashion in Media & Communication whilst also working for the likes of celebrity stylist Susan Hildebrandt. Kamola was born in Uzbekistan, Central Asia and spent her formative years aquiring a degree of a Bachelor of Arts from University of New York in Prague. Upon her graduation she moved to Moscow to pursue a successful career in advertising . However two years later she chose fashion as a new pathway and relocated to Milan to study and fully immerse herself in the realms of the fashion industry.

Kamola has spent the last three years since her graduation crafting her signature style and documenting her inspirations for her first collection. Since the AW2010 collection runway show during London Fashion Week (Strand Palace Hotel) and Paris Fashion Week Rendez-Vous Femme exhibition the brand have attracted considerable interest from a notable selection of International Womenswear Buyers, and International Press. Kamola was featured as a Trendsetter in Tatler Russia’s May Issue and in an interview in the October issue.”

View the skirt and all of Kamola’s other gorgeus garments by visiting their shop!

Love from the TellusFashion family

 


Setbacks and set forwards

Hello lovely people!

I hope you had a lovely weekend and now enjoying the week?

I sincerely apologise I wasnt able to update the blog end of last week as I previously said – things turned a little mad last week; totally unexpected!

Disappointments

I had hoped to have a couple of samples ready by last Friday but all of that went into thin air last Monday when it appeared I couldn’t work with one of my contractors any longer. It threw my plans into disarray and for a couple of days, stressed me out a lot.

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I work with timelines and I do not like it when those timelines change for ‘unforeseen’ reasons! I guess I’ve always been in ‘controlled environments’ where I was pretty much aware of most of the issues that could arise and therefore mentally prepared for them. Last week, I wasnt prepared for what happened, nonetheless I have learnt from it including the following:

  • When one door closes, remember another will always open
  • Everything happens for a reason, even the so called dissapointments. Just dont lose focus on your goal, you’ll look back and be thankful for most setbacks
  • In life, do good and you will attract goodness even if it doesn’t always seem like it – Good will always win
  • One person with a belief is equal to force of ninety-nine who have only interests (thanks to @Zedeye’s dad)
  • In my humble opinion, when God has blessed you with a gift and an idea and you put in the work, He’ll open doors to gold paved roads for you
  • If you havent tried something, dont close your mind to it and finally for today
  • Always have options B, C , D (unless in marriage of course!)

Fingers Crossed

So it’s a new week, I’m back to my old very happy self and guess what I have a new  team in place and keeping everything crossed with a lot of prayers that all goes well this week.

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Gotta get me some lunch now so I’ll catch you later!

Please leave a comment as I enjoy reading from you.

Mucha love

T


Today’s item: “TWIGGY LOVES MIU” PRINT TOTE by KertiDesigns

Today’s craving straight from the TellusFashion shop is this super cute canvas tote with fashion icon Twiggy on. The bag is from the Estonian brand KertiDesigns which describes the brands inspiration below:

“All of my prints are influenced by a more traditional style of drawing – photo realism – but also have elements of pop art. All the designs you see is my personal take on fashion, photography and the art of illustrations, I try to incorporate everything that I find inspiring.”

This fabulous tote can be yours for just 20€ by visiting KertiDesigns shop


London Fashion Week

I would like to say thank you to everyone who’s visited my blog since its launch on Monday and much love for your kind comments and encouragement. It’s an honour to know that you find my story inspiring and it really gives more oil to keep my wheels rolling.

This has been one hectic week, not for running from one fashion show to the other but just getting the label ready. I feel like I’ve had 2 weeks without a break for me – it’s all good. I said it before, when you find something you love, you can truly just wear yourself out at it. That said, today I needed to rest J and I’m not quite sure I got that rest.

Anyway, yesterday I did get to attend the Jalouse Fashion Rocks event, held at the very plush Mayfair night club of the same name; Jalouse. Music was live and awesome by a band called Auction for the Promise Club. The event featured four designers; Hanako Narahira, Jonathan Liang, Rajadano and Jessica Day who for me created the most memorable piece of the evening; a corset made of Lego blocks! I think my friend got a picture of it so I’ll upload once I have a copy. (Note to self; don’t attend a catwalk without a uber fast camera!!!)

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Another major event this week was meeting up with friend/adviser /business partner – meeting went fantastic! hallelujah! I think this deserves a whole post dedicated to it so I’ll do that at a later date. We all need to know what to expect and prepare for at such meetings even when you have a cordial relationship with your possible investor.

Fabrics, fabrics and even more fabrics – I have been lost in fabrics this week. I have taken photos and swatches, touched, felt and pictured the fabrics on my customers and yet undecided which ones will go in the final collection. I wonder if there is an easier way to work with fabrics. When I draw a sketch, I have an idea what the material should be but then you get to see loads of different fabric designs, material and then its pick and mix; design v fabric v colour. I know these things take time and maybe I just need to be a little more patient with myself; as I already know it’s better to get it right a little later rather than get to market quick with a whole load of stuff I’m not 100% sure about.

Fabrics: So much choice, so little time

Image: Bill Longshaw / FreeDigitalPhotos.net

One final update  for the night – my friend’s asked me to design an item for her!!! How exciting is that? My first custom-made piece, yeah! I am really looking forward to this experience, she is a beautiful woman with a fantastic figure – this will be so much fun!

And on that note, it’s good night from me!

God bless

T


Who is Toni Bonoj?

First things first, I cannot believe this is happening to me! The last few months have been nothing less than amazing, a rollercoaster ride and begging God daily – we cannot stop this ride now, please.

Lets get to a better introduction, my name is Tosin (toes-in), I am youngish years old, and a budding International fashion designer and label owner. I guess the fact I have a business makes me a business woman too? Nothing sounds sexier than that; Entrepreneur, nice.

I don’t have the same background as most fashion designers because I spent a long time using the left side of my brain doing non creative stuff like completing A’ levels in Physics, Maths and Computing Studies, followed by a degree in Information Engineering and Technology Management then 10 years working with blue chip companies gaining experience in IT, Management Information and Marketing as well as accumulating several certificates to help me perform my job better. So you see what I mean when I say ‘I’m not your usual fashion designer’? So how did I end up where I am today?

Well, earlier this year I lost my job in the city, I was very ill and for the first time since I was 17 years old, I had time to think of what I would really LOVE to do next. When you’ve had a job since you were legally allowed to, and suddenly lose your job (which I later found out was very central to me), there is an initial feeling of shock and despair (well there was for me), add denial too. I wanted to go find a new role immediately but I couldn’t. Whilst I got myself better, I had a light bulb moment of styling my own work wear, usually these thoughts come and disappear as soon as they arrive because my busy life wouldn’t have allowed it; I was always rushing from one thing to the other. In my previous job, commuting to London meant very long days, so having time to think outside of my job, role as a wife and Sunday school teacher was a luxury!

Back to my light bulb moment, well I had more time on my hands so I began to enquire about tailors I could work with to design my outfits. Soon enough I wondered to myself why I couldn’t make these clothes and sell them. I had a niche idea (which I will tell you more about later) and was certain there would be many people who would want to buy these outfits. That was it, I started drawing and loved my drawings even as amateurish as they looked. I prayed about it and trusted God to make things work alright.

I slept on the idea for a few more months but was lucky to speak to a fashion designer friend of a friend – that was fantastic! She suggested I attend a short course at one of London’s art colleges and contact my local college re: Sewing or garment construction. This was the best advice ever and if you’re like me, coming into the Fashion Industry with little knowledge of it and would like to pursue a fashion designing career, I would really advocate this route. Sewing courses can be really cheap or even free at your local college so unless you want to major as a seamstress, the most important knowledge worth paying for is how the industry works; releasing collections, understanding the customer, trend research, the fashion calendar and important people who make the industry tick just to mention a few.

If you are young or not in a hurry to run your business as I was, then go ahead and get a degree from a University; find one that is very respected worldwide and whose students have gone on to successful careers. In London, I can suggest London College of Fashion and Central Saint Martins College of arts; they are both renowned colleges worldwide. Do your research, competition will be high for entry places – good luck!

So there we go, a little introduction about me. I hope you’ve enjoyed reading? Don’t hesitate to leave a comment, it would be nice to know your thoughts, did you find any of the information useful? Or maybe you have questions, let me know.

I will be back in a few days, until then I will leave you with this thought:

You only have one life, live it to its fullest. It sounds corny but it is true. Follow your passion and when you do, you’ll never have to work again because everyday will be like enjoying your hobby!

Catch you later!

Much love

T

xxx