It seems that nowadays, the fashion lookbook is heading for a new and more creative direction. Brands are seeking for new ways of communicating the essence of their collections through fashion filmography and TellusFashion are embracing it fully. It’s creating a new outlook on fashion communications and is a much more intriguing and inspirational way to enhance the collection.
Below are two of my favourite fashion films so far…
Marc Jacobs – SS11. A Film by Kalvin Lazarte. This one is so lovely and light-hearted. It really captures the essence of the collection.
Gareth Pugh Pitti – AW’11. A film by Ruth Hogben. This is stunning.