The clothing brand Mother of Pearl opened a pop up shop in New Bond Street, London, last night. The event attracted fashion bloggers and editors in their droves to discover what the next season holds for this well known brand.
Maia Norman is the creative director of Mother of Pearl. She has the unique ability to blend art into her designs, making her collections bright and bold. It is not surprising her collections are rich with these elements; after all, she has some pretty strong links with the art world. Her partner is the artist Damien Hirst, and she grew up heavily influenced by everything creative.
Each season, Mother of Pearl collaborates with different artists to produce different styles. For the A/W 11 collection she has collaborated with artist Keith Tyson, which brings stylish prints to the range. The right balance has been struck with this collaboration, and results make an artistic statement of their own.