It’s official – florals are big news for SS11. From teeny tiny intertwined flower prints to bold punchy sunflower brights, choose your bloom at will, with this ultra feminine trend.
Some of the best floral looks were seen on the catwalk at ladylike supreme-o Erdem. Presenting a collection packed with florals and lace, the designer sent his models down the runway in silk and sheer panelled pieces with appliquéd flowers on a white background. Jil Sander offered another approach with a more contemporary twist. Her girls walked in trademark maxi skirts and dresses, with large, graphic, vivid flower prints as the order of the day.
As florals are always a strong look for summer, the high street is as colourful and full of flower power as any good English country garden tea party. We especially love the collection from Matalan, who have a great offering that really hits the nail on the head. From pretty as a picture soft pastel prints, to Jil Sander-esque jewel tone brights, these pieces are ideal for a sunny summer day.
Our favourite is the 70s inspired jumpsuit with ruffled neckline – wear with wedges to elongate legs and channel festive chic.
Pair the softer pastels with classic basics, or for real style points wear floral on floral – mismatched prints are big for summer, and Matalan’s great collection will elevate your style with ease.