She will join the ranks of such celebrities like Victoria Beckham, Dakota Fanning and Sofia Coppola, who were past faces for the brand.
Here is a sneak peek at the campaign shot by Photographer Juergen Teller in which Helena is wearing a futuristic nude dress and polka-dot tights.
The Obi Belt is the biggest belt trend of the season with the likes of Marc Jacobs, Gucci and Hugo Boss going crazy from them this summer; but you don’t need to pay designer prices to the gorgeous look.
The high street is covered with waist-clinching, gorgeous, bold and dramatic belts to really add some eastern glam your outfits this summer, whether you are wearing a tailored blazer, a flowing maxi or a casual tunic.
This gorgeous coin embellished Topshop belt is just £32 and perfect to put with any outfit to add some spice. If you prefer something simpler then why not try this tan ASOS belt for £12.
From metallics to leather there is every style and shape out there so be sure to pick your favourite one and start injecting some eastern style into your wardrobe.
By DANIELLE JENNINGS
(Images: 1. Marc Jacobs Spring 2011 Style.com, 2. Gucci Spring 2011 chic-steals.com, 3. Hugo Boss Obi Belt, wgsn-wis.blogspot.com, 4. Topshop.com, 4. Asos.com)
It seems that nowadays, the fashion lookbook is heading for a new and more creative direction. Brands are seeking for new ways of communicating the essence of their collections through fashion filmography and TellusFashion are embracing it fully. It’s creating a new outlook on fashion communications and is a much more intriguing and inspirational way to enhance the collection.
Below are two of my favourite fashion films so far…
Marc Jacobs – SS11. A Film by Kalvin Lazarte. This one is so lovely and light-hearted. It really captures the essence of the collection.
Gareth Pugh Pitti – AW’11. A film by Ruth Hogben. This is stunning.
Location: Kelvinbridge Station, Glasgow
Wardrobe Essential: Toms shoes
Why we love it: It’s casual, yet sophisticated; we love the light tweed button-up top (RW&Co) paired with the cozy cardigan (H&M), and the loose tie that says “not too serious” (Marc Jacobs). Top it off with a pair of jeans and comfy lace-up shoes (Toms) and you’ve got a great look for any fashion conscious guy on the go!